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What is the development status of the coarse cereals industry in China?

Release time:

27 May,2024

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Abstract

With people's pursuit of healthy diet, coarse cereals are increasingly favored by domestic consumers because of their rich nutrition and health care functions. Therefore, the coarse grain industry has ushered in the golden period of development, the market scale is expanding, and the industrial chain is becoming more and more perfect.

Development Status of Coarse Cereal Industry in China

1. Overview

With people's pursuit of healthy diet, coarse cereals are increasingly favored by domestic consumers because of their rich nutrition and health care functions. Therefore, the coarse grain industry has ushered in the golden period of development, the market scale is expanding, and the industrial chain is becoming more and more perfect.

2. Market Size and Growth

In recent years, with the upgrading of consumption and the improvement of health awareness, the grain market has shown a trend of rapid growth. Data show that the annual growth rate of the grain industry continues to remain in double digits, and the market size continues to expand. Especially in urban markets, grains have become a frequent visitor to many family tables.

3. industry pattern

1. Geographical distribution: China is rich in coarse cereals, mainly concentrated in the northeast, north, northwest and other regions. Relying on geographical advantages and climatic conditions, these areas have developed a rich variety of grains.

2. Industrial chain: From planting, acquisition, processing to sales, the miscellaneous grain industry chain is becoming more and more perfect. Among them, the processing links continue to innovate, there have been many new cereal products, such as cereal drinks, cereal snacks and so on.

3. Competition pattern: in the market, large grain enterprises gradually emerge, brand awareness gradually increased. At the same time, some small workshop enterprises with local characteristics also occupy a certain market share by virtue of their unique products and geographical advantages.

4. consumption trends

1. Healthy eating: Consumers' pursuit of healthy eating is driving the growth of the multigrain market. More and more people begin to pay attention to the nutritional value and health function of food, so coarse cereals are favored.

2. Diversified consumption: With the diversified development of the market, consumers' demand for miscellaneous grains is becoming more and more diversified. In addition to traditional food crops, some special grains such as quinoa and oats have gradually attracted attention.

3. Quality pursuit: Consumers have higher and higher requirements for the quality of coarse cereals, and high-quality, green and organic coarse cereals products are more popular.

5. policy impact

The government's support for the agricultural industry has been continuously strengthened, and the policy support for the miscellaneous grain industry has also been strengthened. This will help to enhance the competitiveness of the grain industry and promote the sustainable development of the industry.

6. Summary

To sum up, the coarse grain industry has a good momentum of development in China, the market scale is expanding, and the industrial pattern is gradually improved. In the future, with consumers' pursuit of healthy diet and policy support, the coarse grain industry is expected to usher in a broader development prospect.

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